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COMPANY SCENARIO
The production units of the Company are now utilizing 76.08% of its capacity, due strong procurement capability, having innovative model of Direct Procurement Center (DPC) and having more than 60 such DPCs, promoter involvement in the procurement, quick decision making, strong relationship with the farmer in the area, reputation for timely payment etc., due to which the Company is reaping additional profits and which is shown in terms of high savings. Both the production units of the Company and also leased unit are located in the Bhopal Division which is one of the Highest Producing Divisions of India, in terms of total crop size and area under cultivaition. Thus these solvent extraction plants of the Company have easy accessibility to raw materials. And as these production units are undergoing expansion, it will increase the total combined capacity of the Company by the next season.
Another area concentrated upon by the Company is creating a strong retail and distribution backbone on PAN INDIA BASIS. The Company has started to thrust on retail and in coming years it will achieve its target. SAOL has covered the market of M.P., Chhattisgarh, Maharashtra, and U.P. through its branded products and is to foray some more states like Punjab, Haryana, Delhi, Urissa, Bihar, Uttaranchal, and Jharkhand etc. The distribution chain of the Company along with its proper marketing strategy enables us, to reach out to the most wanted consumers in the cost efficient manner. The marketing division of the Company ensures the world-class logistic support to make Sanwaria Agro a fast and agile Company. The ad campaign for its branded products is also in plan through media i.e. TV channels, FM, Radio etc.
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